Tips on Winning Stock Picks

Many people are discouraged from starting in the stock investment world because they believe that a lot of knowledge is required. However, without realizing it you already know a great deal about the activities of companies and their products, since most of them are part of your everyday life or of that of the people around you.

So, the next time you are at the mall or just taking a walk look carefully around you. All the goods and services surrounding you represent potential candidates for winning stock investment.

If you are perspicacious enough you will be even able to spot items that are still not popular enough but have the potential to become market leaders in their sector.

In order to become a successful stock investor, it is not obligatory to invest in companies that stand out in their industry. Alternative companies may be as good and provide good returns.

In order to increase your chances of recognizing a winning stock, it is usually recommended that you look at the current market leaders and identify their past actions, which has led them to the top position.

Amazon.com's Success

An outstanding example is the case of Jeff Bezos, who established the Amazon.com. As modest as his start may seem, he managed to turn his company from a book seller to a virtual Wall Mart of the Web.

You probably wonder what is behind the success of Jeff Bezos. He didn't know much about the the world of e-commerce and the Internet. But he had read that the Internet was growing at 2300%, and that fact convinced him that it was a large growth opportunity.

The name Amazon was chosen because it started with the letter A, was easy to spell and signified something big.

The key to Bezos's sustained competitive advantage and success is the operational efficiency and the ability to offer ease and convenience of shopping, speed and reliability of orders, customer-focused information services, a wide selection, discounts, and automated customization for users. Amazon.com successfully managed to give its customers what they need.

So, the question is how to be able to spot such precious businesses from their inception. Now that you know that Amazon.com is the leader in its industry your spotting work is greatly facilitated since you already know the indicators.

However, even if a company shows the same signs as Amazon, it is not guaranteed that today it will achieve the same success, since times and conditions change.

Some experts consider the great customer focus as a key to a company's success. So it may be one of your criteria for recognizing the future market leader in which to invest. Amazon.com's market success depended namely on its high level of customer satisfaction.

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